diff --git a/src/lib/version/CMakeLists.txt b/src/lib/version/CMakeLists.txt
index 4c445eaf24..1a961eef5f 100644
--- a/src/lib/version/CMakeLists.txt
+++ b/src/lib/version/CMakeLists.txt
@@ -79,6 +79,7 @@ add_library(version version.c)
 target_compile_definitions(version
 	PUBLIC
 		PX4_BOARD_NAME="${PX4_BOARD_NAME}"
+		PX4_BOARD_LABEL="${PX4_BOARD_LABEL}"
 	PRIVATE
 		BUILD_URI=${BUILD_URI}
 	)
diff --git a/src/lib/version/version.h b/src/lib/version/version.h
index 2190fefdbf..ef2d9b5f09 100644
--- a/src/lib/version/version.h
+++ b/src/lib/version/version.h
@@ -56,6 +56,14 @@ static inline const char *px4_board_name(void)
 	return PX4_BOARD_NAME;
 }
 
+/**
+ * get the board build target variant
+ */
+static inline const char *px4_board_target_label(void)
+{
+	return PX4_BOARD_LABEL;
+}
+
 /**
  * get the board sub type
  */
diff --git a/src/systemcmds/ver/ver.c b/src/systemcmds/ver/ver.c
index 34806eb291..b5e9885f07 100644
--- a/src/systemcmds/ver/ver.c
+++ b/src/systemcmds/ver/ver.c
@@ -217,6 +217,9 @@ int ver_main(int argc, char *argv[])
 
 			}
 
+			if (show_all) {
+				printf("Build variant: %s\n", px4_board_target_label());
+			}
 
 			if (show_all || !strncmp(argv[1], sz_ver_gcc_str, sizeof(sz_ver_gcc_str))) {
 				printf("Toolchain: %s, %s\n", px4_toolchain_name(), px4_toolchain_version());